Resilient Homes

Resilient Homes marks a groundbreaking partnership between MAB and Effective Home, setting a new standard in the industry. This collaboration empowers MAB ARs to engage with their customers as trusted advisors, introducing the concept of Retrofit – a topic that most other brokers currently are unable to address.

This initiative not only enhances customer relationships but also strengthens MAB’s unique value proposition further, positioning them at the forefront of the marketplace.

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Empowering Customers To Make More Sustainable Energy Choices

Effective Home is part of Effective Energy Group, as energy efficiency specialists, Effective Energy Group brings technical excellence and a proven track record of successful installations across the UK. Their team of qualified professionals is committed to delivering only the highest quality energy solutions using Tier 1 technology that stands the test of time.

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Our Services

Solar PV

Converts sunlight into electricity, lowering your reliance on the grid and cutting energy costs. For most homes, Solar panels cut electricity bills by up to 50 – 70%.

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Battery

Stores excess solar energy for use when the sun isn’t shining, ensuring a steady power supply. The stored electricity will also provide a backup in the event of power outages.

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Loft Insulation

Superior thermal performance, significant savings on your energy bills, and a reduction in your home’s carbon footprint.

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Cavity Wall Insulation

Save hundreds on your energy bills annually by having your home’s cavity walls filled with thermally efficient insulation.

EV Charger

Provides a convenient way to charge electric vehicles at home, promoting sustainable transport and significantly reducing operating costs of the vehicle.

Heat Pumps

Transfers heat from the air or ground to heat your home, offering an efficient alternative to traditional heating systems which could save up to £340 a year off your energy bills.

How It Works

After discussing the financial benefits of energy efficiency and the customer’s interest in retrofitting, the AR completes the lead form on their dedicated landing page, this will then drive the customer into the Resilient Homes Proposition with MAB and Effective Home.

This includes:

  1. A call within 24-48 hours from Effective Home who will complete a house consultation with the customer to understand what their property is suitable for and what would benefit them the most.
  2. At the end of this call, the customer will book in their specialist consultation at their conveinience
  3. The customer will sit their consultation over the phone, or where necessary in home with the specialist, who will discuss the options available to the customer the cost involved and the savings. At the end of this the customer will be provided with a bespoke quote. Which is valid for 28 days.
  4. If the customer wishes to lock in their price they will need to place a £500 deposit. The customer should discuss their options with their broker and confirm when this deposit has been placed, so the broker can liaise with the lender and set up next steps. Deposit is only refundable in the case of the funding not completing or failing tech survey.
  5. If the customer hasn’t responded to their quote within 21 days of receiving it, Effective Home will communicate with the broker directly to let them know that the customer has only 7 days left of their quote.
  6. Effective will automatically clear a lead once the remortgage date has passed. This would mean that the customer would have to go back through the process past this date.
  7. Once the funds have been received the customer will book in their installation with Effective. Please note, the customer must use Effective for their installation as per the agreement with the lender.
  8. Effective will take care of the full process and installation.

If the customer is undecided, reference materials can be provided for review before the next appointment.

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Mid-terrace Case Study

Rural Property Case Study

Resources

It’s important that our customers feel confident in our services from the beginning. To achieve this, we want to equip you with the essential resources you need to do that. In addition to using the Resilient Homes info pack, you can access a selection of co-branded marketing materials by completing the register your interest form below.

  • Co-branded web page (see example)
  • Onboarding pack (coming soon)
  • Marketing literature (coming soon)
  • FAQs for advisors and customers
  • Point of contact to support you every step of the way

Our aim is to ensure that you have the tools you need to succeed, and so we welcome your feedback and suggestions for any additional resources that will help you to establish customer trust and progress the sale more effectively.

Useful documents

GFI brokers handbook on green home retrofit and technologies
GFI green mortgages

See customer FAQs
See advisor FAQs
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Got a question?

Contact our Resilient Homes team.


A few words from our customers…

Key Contacts

Karina Gerdes

karina.gerdes@mab.org.uk

In my role as Head of MAB Resilient Homes, I lead the development and execution of sustainable housing strategies that focus on energy efficiency retrofitting financed through secured lending. Right now, this means supporting our early adopter Firms who have chosen to offer the new “Resilient Homes” proposition to their customers and help them integrate it into their BAU processes.

I work closely with Sam and the wider Effective Energy Group team, various internal departments, and external partners to expand MAB’s presence in the green housing sector, supporting our clients in their journey toward decarbonising their homes. My responsibilities include delivering the Resilient Homes proposition, supporting AR Firms who are interested in integrating Resilient Homes into their business, collaborating with lending partners to develop suitable green products, and consumers and advisors in relation to green mortgages and energy efficiency.

Sam McGeorge

sam.mcgeorge@effectivehome.co.uk

I joined Effective Energy Group in August 2024 as a Client Success Specialist with the sole purpose to work with MAB on this partnership. My role alongside with Karina is to support each of the firms with any advice, training or queries they may have around the proposition and to take any feedback on board, so we can review and enhance our approach and processes as and when required. As part of the pilot we have been providing joint presentations to brokers to provide an understanding of the partnership and who Effective Energy Group are. We do not expect AR’s to become Retrofit Experts but we will provide them with the basic knowledge they require to confidently discuss the
potential benefits of energy efficiency with their clients.

Interested in the Resilient Homes proposition?

Register Your Interest

Please complete this form to register your interest – including ticking the check box if you would like to acquire our co-branded marketing materials.